CAMPAIGN STRATEGY
Full-funnel marketing plans built for the market you're operating in. No templates. Every strategy is designed around your brand, your audience, and your goals.
Learn More about Campaign Strategy
Miami · Nightlife & Events · Since 2005
WE COOK UP WHAT CONVERTS.
Boutique marketing and strategy for nightlife venues, event brands, and culture-driven businesses. Campaigns built from inside the industry — by someone who's operated in it for 20 years.
20+
Years in the industry
100+
Events activated
MIA
Based in Miami, FL
02 — Services
WHAT WE
WHAT WE
COOK.
EVENT & NIGHTLIFE MARKETING
From venue launches to festival campaigns. Promotion that fills rooms, builds regulars, and generates earned media — not just impressions.
Learn More about Event & Nightlife MarketingBRAND POSITIONING
Define your niche, own your lane. We build brands that stand for something — with a point of view sharp enough to cut through a crowded market.
Learn More about Brand PositioningSOCIAL & CONTENT
Platform-native content strategy and management. Built to convert followers into customers — not chase vanity metrics.
Learn More about Social & Content StrategyPAID MEDIA & AD BUYING
Meta, Google, programmatic. We make your spend work harder with sharper targeting, tighter creative, and relentless optimization.
Learn More about Paid Media & Ad BuyingEXPERIENTIAL & ACTIVATION
On-the-ground execution. Moments engineered to produce earned media, word-of-mouth, and the kind of brand equity you can't buy with a media buy.
Learn More about Experiential & Activation
20+
Years in the industry
03 — About
INSIDE
INSIDE
THE
ROOM.
Richy Cooks is the work of Richard Barrenechea — a Miami-based strategist who has operated venues, run festivals, and built brands from inside the nightlife and events industry for over two decades.
This isn't agency-speak. It's industry knowledge applied with precision. We understand the culture, the room, and the business — then we build campaigns around all three.
Venue operations & nightlife marketing since 2005
Festival production & multi-day event campaigns
Brand development for culture-driven businesses
Paid media, social, and full-funnel strategy
Who We Work With
Built for the
Built for the
culture business.
If your brand lives in nightlife, hospitality, entertainment, or events — this is where you get work that actually understands the market you're in.
Nightlife Venues & Clubs
Core
Event Brands & Festivals
Core
Hospitality & F&B
Vertical
Lifestyle & Fashion Brands
Vertical
Music & Entertainment
Vertical
Experiential Agencies
Partner
04 — Process
HOW WE
HOW WE
WORK.
INTAKE
We learn your business, your market, your audience, and your goals. No assumptions. We come in as operators, not outsiders.
POSITION
We define your angle. Not a template — a strategy built for your brand and the specific room you're trying to fill.
EXECUTE
Campaigns deployed with precision. Creative, media, and messaging aligned to a single outcome — conversion.
OPTIMIZE
We measure everything. Adjust fast. Double down on what works. Zero tolerance for spend that doesn't perform.
05 — Contact
LET'S
LET'S
GET
COOKING.
Tell us about your brand and what you're trying to build. We'll respond within 24 hours.